Linkedin
Instagram
Facebook
Youtube
Pinterest
A strategic agreement that integrates design, animation, and analysis to transform tourist leisure into a memorable experience.
Madrid – Valencia (May 2025) – ACTTIV, the most renowned tourist animation company in Europe, and ISABA, a leading company in the design and manufacturing of water and leisure parks, have formed a strategic alliance to elevate the concept of tourist entertainment.
The joint project reimagines leisure areas within vacation establishments, always placing the guest at the heart of the experience. The proposal focuses on creating entertainment zones where animation team dynamics are fully integrated into leisure spaces such as waterparks, splashparks, or playgrounds—ensuring that every space comes to life, meets the expectations of today’s traveler, and enhances the performance of these strategic assets for hotels.
As a first step in the collaboration, both companies will carry out a joint study across a sample of establishments to thoroughly analyze the guest experience in relation to these facilities. The goal: to understand how these areas are used, perceived, and enjoyed in order to design proposals that combine functionality, excitement, and genuine differentiation.
An Innovative, Guest-Centered and Responsible Approach
ISABA and ACTTIV share core values: leadership in their respective fields, an innovative outlook, and a commitment to responsible practices. Through this collaboration, they will work on developing new leisure solutions that enrich the hotel value proposition and help properties stand out in an increasingly competitive market.
Personalized, Versatile Spaces Designed for Every Guest Profile
This initiative goes beyond physical design—it integrates the lived experience. Each area is conceived to be used at different times of day and by different types of guests.
Redesigned children’s and teen areas, configured to foster creativity, social interaction, and the integration of new technologies.
New wellness and entertainment spaces for the senior segment, designed for an active, discerning traveler seeking more sophisticated experiences in line with emerging demands.
Through this alliance, ISABA and ACTTIV aim to transform how hotels, resorts, and campgrounds conceive their entertainment zones—combining intelligent design, professional animation, and applied research to ensure that each space aligns with the brand and the profile of every guest.
