Personalisation as the key to emotional tourism in 2025

In a landscape where emotions and personalised experiences are leading the way in tourism, at Isaba we understand that each project must be unique, designed to connect deeply with guests. This approach led us to collaborate with Club Med on their resorts in Cancun and Punta Cana, two outstanding examples of how personalised design can transform a space into an extension of the client’s philosophy and values.

As Club Med points out when highlighting mood-tailored experiences as a key trend for 2025, emotional tourism not only seeks to satisfy functional needs, but also to connect with travellers’ changing passions and interests. At Isaba, we address this challenge by designing spaces that not only surprise, but also invite you to create unforgettable memories.

Club Med Punta Cana

Our team was inspired by the vibrant natural environment of the Caribbean, integrating interactive elements that allow families to playfully and safely explore the water. The design was focused on creating experiences that spark emotions and foster a connection between parents and children, which is essential for a resort that seeks to be a quintessential family destination.

Club Med Cancun

The concept evolved into a more cultural approach. We incorporated subtle references to the rich Dominican heritage, fusing tradition and modernity in water features that invite children to discover while having fun. This design not only caters to today’s guests, but also aligns with the trends of sustainability and authenticity, key values for today’s travellers.

Personalisation: adapting to travellers’ dreams

Today’s traveller is multimodal: they are looking for experiences that fit their moods and needs. That is why at Isaba we work hand in hand with our clients to identify these emotions and capture them in spaces that transcend the visual. Each design is unique, designed not only to integrate into the hotel environment, but to amplify the guest experience, generating the ‘wow factor’ that translates into loyalty and satisfaction.

Technology and design for a more human tourism

Personalisation is not just an abstract value; it is a strategy that we combine with the latest technologies and knowledge of human behaviour. Thanks to advanced design tools, simulations and collaborative processes, we make each project a reflection of the place, the brand and the traveller’s expectations.

In Cancun and Punta Cana, this methodology allowed us to design leisure spaces that feel organic, almost as if they have always belonged to those environments. In both cases, we prioritised sustainability through the use of local materials, water-saving systems and designs that respect the biodiversity of the areas.

Innovation for an emotional future

As Fernando Gallardo, Secretary of the Hotel Alliance, points out, current trends in the industry are not simply fads, but responses to a constantly changing environment. At Isaba, we understand that our role is to help our clients lead that change, offering them not only facilities, but also creative solutions that adapt to the emotional and practical needs of the tourism of the future.

The projects at Club Med Cancun and Punta Cana are a clear example of how personalisation and creativity can raise the bar in the hospitality industry, transforming spaces into experiences that connect, inspire and build loyalty.